PRETTY POLLY

The first ever 'Year of Legs’.
Over 700 entries and over 500,000 votes.

That notorious, British bingo call “Legs Eleven” made 2011 the undeniable Year of Legs. Pretty Polly celebrated the once in a century event, with a competition to find their new legs.

We launched the hunt for the new legs of Pretty Polly during London Fashion Week, with press, OOH, pop-up shop, viral film and a Facebook competition. The top 11 entrants were chosen by the public, then invited on to the final round to meet the Pretty Polly jury, including fashion designer Henry Holland.