FCUK brought surf culture to town, globally, with Fcukiki Beach. Alongside bilboards and surf inspired t-shirts; surfboards were strapped to taxis and surfers parked up their campervans outside stores and beach-bummed up the high street.
“Of all the FCUK campaigns we did, Fcukiki Beach was my favorite.” Stephen Marks, Founder of French Connection
FCUK brought surf culture to town, globally, with Fcukiki Beach. Alongside bilboards and surf inspired t-shirts; surfboards were strapped to taxis and surfers parked up their campervans outside stores and beach-bummed up the high street.