The Guardian loved our mini-docs featuring cast members so much that they featured front page in their ‘Mumbai Travel Guide’, allowing Cobra to tell their story to millions more, at no additional cost.
The cast was hand-picked from the street of Mumbai by India’s original street style blogger, Manou.
The Slug and Lettuce chain, as well as many other bars across the country, picked up Cobra draught as a result of the campaign, and general consumption of Cobra grew, especially amongst women.
B.L.O.T.'s Audiovisual take on Mumbai:
Street Fashion Blogger Manou and Mumbai’s Fashion Hipsters:
Vandana, Mumbai street food and the Mumbai lunch box:
A competition on Facebook invited people to book seats on our train for themselves and a friend. Seats were then chosen at random and the winners went on their own train journey through India and were shown around by some of our collaborators.
