McCain needed a story to show that their potato products are “all good” and made with simple, wholesome ingredients. Our films with cute working machines and puppets (no CG) were adored by kids and we could’ve easily made a feature film with spin-off merch. No budget, bummer. Still, the ad generated more sales than any in McCain’s history and I believe the Tickle Machine is still spinning out Potato Smiles at their HQ.